How to Make Google Ads Work: The step-by-step recipe to succeed

What is Google Ads?

Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.

Create a campaign

A campaign allows you to promote your products or services on Google’s vast network of search results, websites, videos, mobile apps, maps, shopping listings, and more.

create campaign name:

1. Choose your objective

for example you can choose or select your ads object for getting sales ,leads,website traffice.

add goal:

2. Select a campaign type

Each campaign type has a different setup and set of best practices. Refer to the guides
included at the end of these instructions to finish setting up your campaign.

• • Search: Text ads on search results
  • Display: Image ads on websites, it will display on other Websites,Apps,Youtube and Gmail
  • Video: Video ads on YouTube
  • Shopping: Product listings on Google
  • Discovery: Advertise within online feeds, it will show on gmail feed, youtube feed

for example we choose ads display type:

Ads layout Preview:

Result

To spend less money for your google ads,you should add CPC with the low price and for example CPC=0.01 or something else.

you can see I got 908 clicks,11.6k Impressions and Cost is only $9.9 and below is my result:

Note: make sure you deposit money to Google Ads Wallet,If you doesn’t do.
Your Ads aren’t going to work.